Account managers serve as the interface between the customer service and the sales team in a company. They are assigned a company's existing client accounts. Key accounts provide the most business because they contain a small number of clients which contribute a large portion of the company's sales. According to research, sales from a company's
Sales leaders and representatives build, maintain, and nurture the business’s most profitable accounts. They do this by offering exclusive resources, recurring meetings, and dedicated key account managers (KAMs). Account-based Marketing. Account-based marketing is usually carried out after key accounts have been established and account plans
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difference between key account manager and sales manager